While product design is all-important, so too is packaging design. And it’s not just the need for designs that will be eye-catching on the shelves; there is also a growing need for packaging designers to create packing products that are renewable or better still, biodegradable.
Here are eight of the most amazing packaging designs from around the world…
Bottles From MAD Beer in Denmark
A collaboration between leading Danish brewer Mikkel Borg Bjergso (of the Mikkeller Brewery) and top chef Jakob Mielcke, MAD beer is intended to combine tastes in beer and food. Consequently, the beers, which have uniquely different, quite quirky labels, are described by taste: for instance bitter, salty, sour, sweet… hinting at the type of food that will go best with each type.
The labels for the champagne-type bottles were designed by Mikkeller’s Keith Shore.
Kitchen Products From Toscatti
Manufactured in Korea, Toscatti’s tubs are made of food-grade stainless steel with a patented airtight seal. Totally safe, independently tested and certified free of lead, phthalates, PVC and BPA, the containers represent the company’s determination to reduce their environmental footprint.
The packaging, designed by the New York City-based design firm Sagmeister & Walsh, categorizes the high quality containers in a practical way using an ingenious, very eye-catching Pantone-color scheme.
Sushi Packaging For Maki-San
Talented agency Kinetic Singapore has created awesomely different packaging for Maki-San’s food products, including sushi. Thought to be Singapore’s first fully customizable sushi outlet, the owners of Maki-San (san meaning Mr or Mrs in Japanese) wanted a completely fresh take on their products. They certainly got it in the trendy food-inspired repeat patterns used on the packaging.
Organic Food Packaging and Branding for Kallo
Quality organic food packaged using stylish packaging that features traditional techniques including lino printing. The functional but distinctly poetic design is the handiwork of London-based Big Fish, an award-winning brand, design and marketing consultancy that also revamped the companies logo and its website. After all, to quote the folks at Big Fish, “How do you make people fall in love with a rice cake? You write poems, draw pictures and wrap it in love.” It certainly works.
Branding and Packaging of Cloetta All Sorts
There are licorice allsorts and then there are Cloetta All Sorts, boldly packaged to make them stand out from the rest. An old, established confectionery company founded in 1862 that operates in the Nordic region as well as in the Netherlands and Italy, Cloetta hired Bond, a creative agency to recreate their allsorts packaging. The firm, which has studios in Abu Dhabi and Helsinki, came up with an understated concept that screams “less is more,” enabling consumers to identify the brand from all the other sorts!
Bare Bones of Spine Vodka
A high-quality beverage product, the ingenious Spine Vodka packaging exposes its “bare bones” in a very different 3D design with a clear twist. Packaging in clear glass that represents a product that doesn’t have anything to hide, it features a sculptural ribcage and spine inside the bottle. This in turns indicates that the product has a “backbone.”
This hugely memorable and very clever packaging designer was the handiwork of German designer, Johannes Schulz. It has been nominated for the 2015 German design award.
Environmentally Friendly Water In A Box
With most bottled water products packaged in plastic, Vivid Water wanted to show its environmental concerns with its flavored water packaging. As a result, the company became the first British company to use cartons for packaging. But it isn’t just the carton that makes the product instantly recognizable; the simple printed design does its bit to emphasize the cleanliness, purity and freshness of the product, as well as its environmentally friendly edge.
Vivid’s Water In A Box packaging was created by Designate, an advertising agency based in Brighton, England. While blue and white was used for the primary product, the flavors of other products are indicated by additional colors.
Children’s Shoes Packaged For Görtz
Educational and really very different, the packaging for the German departmental store Görtz’s children’s shoes is inspirational. Created for them by the German design/advertising agency, Guertlerbachmann, they feature five different cardboard sculptures of native German birds, including a blackbird and a tit. Each one features a colorful shoelace through the beak, symbolizing a nourishing worm.
These designs are just gorgeous and have achieved the desired result of encouraging parents with children to visit the shoe section of the store, and collect the different boxes.